Transformation Advertisement
To utilize transformation in Photoshop to come up with an ad concept for an air-purifier called Molekule.
Advertisement Design: 36in x52in
Process
It began with an idea of package design for this air purifier and it ended up with advertisement poster. The idea started with discomposure of a person to the air-purifier to have clean air in multiple large settings.
Problems
How to show the air flow of this air purifier and how much details is needed to show that the person is discomposed in the air? The source of light on the purifier was also a challenge.
Solutions
The Persons are made out of lots of dust particles that suck into the air purifier and fresh air comes out of it: a person in an office and a person in a hair salon.
